SINGAPOREANS and South Koreans are the region's biggest online spenders, a survey by MasterCard said on Tuesday. Singapore online shoppers spent 770.70 US dollars (S$1,050) over a three-month period, followed by South Koreans who spent 707.50 dollars (S$967.10), the survey found. It studied the behaviour of more than 4,000 people with bank accounts who used the Internet at least once a week, in Hong Kong, mainland China, Australia, Japan, India and Thailand as well as Singapore and South Korea.
Online shoppers in Thailand spent the least, at 406.30 dollars over the three months, while those in Japan spent 581.00 dollars, the survey said. Shoppers in the region averaged 3.1 purchases during the period, it said.
It added that 63 per cent of survey respondents said they made purchases online. That figure was even higher in Japan and South Korea, where 83 per cent said they shopped using the Internet.
The MasterCard study said that by 2010 China's online shopping population is projected to increase to 480 million, contributing 58.6 per cent of the region's total online shopping population, up from 49.9 per cent now. India's online shopping population is also set to increase rapidly and is poised to overtake Japan and Korea in terms of the share of over regional Internet shoppers, MasterCard said.
Personal response:
Online shopping is the process consumers go through to purchase products or services over the internet. It is very convenient for those who are busy and does not have time to shop. It is now a trend for Singaporeans to go online shopping. In my opinion, there are pros and cons of online shopping. The pros are that the online shoppers will save time and do not require much effort in buying things. They only needed to make their payments through cards and have the good delivered directly to their house. This also helps the customers to save the transportation costs. The cons are that online shoppers will find that they could buy very conveniently. This may cause them to buy more than their expectations, as a lot of advertisements attracted their attentions. Pictures are usually nicer than the real ones, which cause people to be disappointed or regretted in buying. They also might not know that the goods delivered to their house are in a good condition, which they cannot refund it. Online shopping in Singapore is a good practice as most of the people in Singapore are working everyday and do not have time to shop.
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